What does designing mean?

At one point, a colleague of mine asked me to look into a case involving one of his clients who owned several apartments in the center of Athens, which he rented out through Airbnb but without the desired results.

During my visit to the space, I noticed that it hadn’t been properly utilized. The furniture was too large for the dimensions of the apartment, and the use of ready-made furniture like wardrobes or desks for work and makeup areas created bulky, impractical spaces. Additionally, there was no clear separation of functions, leading to a sense of "clutter" and disorganization, even though the space was tidy.

My team and I redesigned the space from scratch, implementing smart solutions tailored to the unique needs of both the space and our client.

Each project is unique. Our experience in design has taught us to approach each space as a new challenge to be solved. This is why we often say, "You are our inspiration."

You are my inspiration!

My name is Marianna Tzoulia.

• I studied Interior Architecture at the Technological Educational Institute of Athens.
• I completed one year of the Master Program in Interior Design at Politecnico di Milano, Italy.
• I participated in a 10-day Architectural Workshop in Lecce, Italy.
• I started my internship at an architectural firm in Milan, Melina Corti Studio.
• I worked for 2 years at the architectural firm Pieris Architects.
• Since 2019, I have been working as a Freelancer Designer in Athens.
• Since then, I have encountered many dysfunctional spaces in Athenian apartments, a challenge that many owners faced due to the rise of Airbnb.
• I am the author of the academic text "Experiential Architecture and Theatricality," which is currently in the process of being published.

I approach a space not as a simple box, but with the aim of creating experiences. This approach enhances the user experience and the overall aesthetics. The goal is not just to choose beautiful colors, fabrics, or furniture, but to amplify the visitor's senses, making their stay unforgettable.

I'm sure you've had similar experiences where you loved or felt so different in a space that you wanted to return. You create loyal customers by creating unique experiences. And that is the role of the designer, my role.

Below, you’ll find some of the projects I’ve completed and collaborations with people who faced similar problems to yours. You’ll see how we transformed their spaces from chaos to functionality and uniqueness.